- Table of Contents

The Internet Book

1	Reinventing Ourselves	6	Master Your Domain	11	Open for Business
	The best place to start is at the beginning. Introduction, purpose, how to use this book		Everything you need to acquire and manage your domain		Intellectual property, Internet law. Create your online store.
2	Super Highway?	7	Killer Apps	12	Positioning-SEO
	Is your business right for the Net, online security, the basics		E-mail, streaming audio and video		Positioning and submitting your site to search engines
3	Running the Net Biz	8	Your Web Site	13	Web Sandbox
	E-commerce, search engines, productivity, pornography		Planning, creating and Web design do's and don'ts		Software, tips, tricks, resources, Flash and Java
4	Net Marketing	9	FrontPage 2000	14	What's Next
	Marketing, advertising, affiliate programs (Get this right)		Using FrontPage, publishing, meta tags, tips and tricks		Migration path, dedicated access, embrace the chaos
5	The Arsenal	10	Graphics	15	Geek Speak
	Defining your connected office, getting wired, browser tips		Creating and working with images, fine tuning graphics		Glossary of terms and acronyms used in this book

Internet Knowledge 2006

TOPIC LEGEND	Basic	Intermediate	Advanced


.
Chapter 1 Reinventing Ourselves
Forward Introduction - How this began Purpose of this book Who needs this book? What is unique about this book? What this book is NOT Will this book teach me all there is to know? Why is this a Windows “only” book?
.	.	.
.
Chapter 2 Super Highway?
Internet: Hype or Hyperlink? Case Study How big is the Internet? Is the Internet a serious tool for business? Should my business be on the Internet? What are the benefits of having a Web site? Picture your business on the Web Do I have to be a programmer to create a site? Internet Security Basics What is a Firewall and do I need one? Should I be afraid of “hackers”? Can I prevent visitors from viewing my code? What about computer viruses? What you should know about E-mail security? What are secure messages? How do digital ID’s work? Where do I get a digital ID? Are credit cards floating around in cyberspace? What about dishonest Internet merchants? Is fraud a big problem on the Net? Investment scams What is a “secure” vs. a “non-secure” transaction?
	.
.
Chapter 3 - Running the Net Biz
Electronic Commerce (Intro.) Growing your business e-commerce Considerations So how easy is easy? What is e-commerce? Can anyone host my online store? Information Intoxication Search Engines and Search Services Using Search Engines How do I locate someone’s e-mail address? The Dark Side of the Net - Pornography Is there any way to minimize this exposure? Pushing and Pulling Content What is “Push” technology? What are channels? How do I subscribe to a Web site? Business Productivity Links

.
Chapter 4 - Net Marketing
Marketing Definition Internet marketing vs. conventional marketing Online Advertising Overview Public Relations (PR) Press Releases The Marketing Free For All - Reciprocal Links Should I advertise with a city specific service? What about online shopping malls? How do I use the Web for sales promotion? Newsgroup Marketing Direct e-Marketing (Electronic Direct Mail) What is an Automated Mail (Autobot)? What are Automated Mailing Lists (Listserv)? Publish an e-Newsletter (e-Zine) Effective E-mail Marketing Capture E-mail Addresses Effortlessly Online Contests Making money with your Web site Can I charge others to advertise on my site? Joining Affiliate Programs Start your own Affiliate Program Publish your own eBook


.
Chapter 5 - Your Arsenal
What you will need to start today Essential Software The Graphics Program The Browser Browser Tips and Tricks What hardware do you really need? Getting Wired All about modems Installing your Software FrontPage 2000 Installation

.
Chapter 6 - Mastering Your Domain
Establishing Your Domain What is a domain? What is a domain name? What is an IP address? What is a domain classification? What is the advantage of owning my domain? How do I obtain a domain name? Are there any rules about domain names? What if someone has taken my domain name? What does it cost to register my domain name? What will it cost to activate my domain name? Virtual Domains vs. Dedicated Domains Registering Your Domain

.
Chapter 7 - Killer Apps
The Net as a Communication Tool What is e-mail Netiquette? What is “SPAM”? What is the best e-mail program to use? Microsoft Outlook Express (E-mail Set-Up) Using filters to block SPAM or UCE How do I attach a document with e-mail? How to add/delete e-mail accounts? Audio and Video Communication What are the Benefits of Internet broadcasting? How can I do this myself?

.
Chapter 8 - Creating Your Web Site
Plan Your Work Define Your Web site Goal(s) Develop a Strategy Determine What Content to Include in your Site Planning Your Web site Layout How big is a “page”? Why are graphics so important to a Web site? Should I include links to other sites? Design Recommendations and Suggestions Things NOT to do when building your site Web site - Ready, Set, Go! After You Have Completed Building Your Web site


.
Chapter 9 - Microsoft FrontPage 2000
FrontPage 2000 Introduction Viewing and Working with the FrontPage Web Creating New Pages Opening Existing Pages Entering Content Add a Bulleted List Creating Hyperlinks and Bookmarks Importing Files and Images Copying Text and Graphics Setting the Page Properties and Page Elements Spell Check, Save and Previewing Shared Borders and Navigation Bars Working with Tables Applying a FrontPage Theme to Your Web HTML META Tags What are META Tags and Why do I Need Them? <Keywords> Tag <Description> Tag <Title> Tag <Refresh> Tag <Other> Miscellaneous META Tags HTML - Tips, Tricks and Help HTML Reference Sites Advanced Features of FrontPage 2000 Interactive Web Forms Viewing Results of a Form ActiveX and Database Integration Publishing your Web Site Online FrontPage Server Extensions FrontPage Database Integration

.
Chapter 10 - Graphics and the Web
Working with Graphics How do I ensure that my graphics are not too large? File Formats, resolution and color depth Speed Thrills - Think Fast! (As in download) Size Is Important - Think Small! Fine Tuning Graphics How to Make an Image Transparent Creating Image Maps How To Create Image Hotspots Placing Text over Images How can I transfer my company logo and brochures to my Web site? Where to find royalty free graphics

.
Chapter 11 - Open for Business
Intellectual Property, Internet Law Building the Web Team Copyrights Trademarks Online Sweepstakes and Contests Jurisdiction over Online Activities Conducting Sweepstakes and Contests Online Framing, Linking, and Meta Lines
Creating Your Online Store What is a shopping basket? What do I need to know about taking credit cards? How do I obtain a merchant account? What if I already have an existing bank relationship? What should I expect from a Merchant Bank Provider? What is a transaction? What should I expect from a credit card processing service provider? Take Checks Online What is a PIN-based online credit card clearing? Summary for taking credit cards over the Internet From the front-end to the back end


.
Chapter 12 - Positioning
How will customers find your Web site? Strategic positioning FAQs Ready, Set, Submit! Things NOT to do when submitting your site to a search engine Verify your listing regularly Search Engine Submission Tips Search Engine Optimization - FREE eBook Major Search Engine Submission Links

.
Chapter 13 - The Web as Your Sandbox
Innovation Resources Best Shareware and Freeware sites Flash and Flash alternatives Java and Javascript Java Resources

.
Chapter 14 - What’s Next?
What is the migration path of products and services for my business? Intranets -Interlinking the virtual office When will my business need dedicated access? Small Business Networking - the Next Step Beyond Y2K Lessons Learned - Embrace the Chaos! Resource summary

.
Chapter 15 Glossary of “Geek Speak”
Glossary If you didn’t find it here (additional reference) About the Authors

Legal Speak

TheInternetBook.com and Webunet do not offer support for any third party products or services and are not responsible for the content of any linking sites. Linking to these sites does not serve as an endorsement. TheInternetBook.com and Webunet provide links as a recommendation service to you. TheInternetBook.com and Webunet make no claims regarding the quality or rectitude of any software, products, inappropriate content or services linking to or from any Webunet related Web site(s). We also strongly suggest that you be cautious and understand any risks associated with downloading software on the Internet from any Web site.

- Table of Contents

The best place to start is at the beginning. Introduction, purpose, how to use this book

Everything you need to acquire and manage your domain

Intellectual property, Internet law. Create your online store.

Is your business right for the Net, online security, the basics

E-mail, streaming audio and video

Positioning and submitting your site to search engines

E-commerce, search engines, productivity, pornography

Planning, creating and Web design do's and don'ts

Software, tips, tricks, resources, Flash and Java

Marketing, advertising, affiliate programs (Get this right)

Using FrontPage, publishing, meta tags, tips and tricks

Migration path, dedicated access, embrace the chaos

Defining your connected office, getting wired, browser tips

Creating and working with images, fine tuning graphics

Glossary of terms and acronyms used in this book

Chapter 1 Reinventing Ourselves

Chapter 2 Super Highway?

Chapter 3 - Running the Net Biz

Chapter 4 - Net Marketing

Chapter 5 - Your Arsenal

Chapter 6 - Mastering Your Domain

Chapter 7 - Killer Apps

Chapter 8 - Creating Your Web Site

Chapter 9 - Microsoft FrontPage 2000

Chapter 10 - Graphics and the Web

Chapter 11 - Open for Business

Chapter 12 - Positioning

Chapter 13 - The Web as Your Sandbox

Chapter 14 - What’s Next?

Chapter 15 Glossary of “Geek Speak”

Legal Speak

© Copyright 1998 - 2007 The Webunet Group. Webunet and TheInternetBook.com are trademarks of The Webunet Group. All rights reserved.

© Copyright 1998 - 2007 The Webunet Group.
Webunet and TheInternetBook.com are trademarks of The Webunet Group. All rights reserved.