They just discovered how their unique life experiences are priceless and by sharing what they know with others, they can earn a lucrative full or part-time income. Most importantly, they learned how to do it themselves. And...they learned how easy it is to do!

From the desk of: Tom Heatherington

Subject: Income opportunities for seniors

Hi, I'm Tom Heatherington and I've been in the Internet business since 1993.  If my video struck a chord, you may be fascinated with what I have to say below.

I'm not one of those "instant experts" pitching some ultra- secret get rich quick scheme that is designed to prey upon people who can least afford to waste their money.  Quite the contrary, I actually co-founded one of America's first ISPs, I have been involved with Silicon Valley start-ups and I've been consulting with businesses long before Google was even an idea in the minds of two Stanford graduates back in '98.

If I have learned anything in almost two decades of involvement with Al Gore's invention, it's that 99% of the "online earning opportunities" and "work from home jobs" are scams. 

If you are seriously looking for a way to supplement your income or just earn a few extra dollars to blow on the grandkids, I think you will find that my ideas make sense. I offer a unique opportunity, and I will show you what to do every step of the way.

If you have any questions, feel free to email me at

By the way, if you're not sure that my idea is appropriate for you, I'll give you two months to check it out, use it and if it isn't for you, I offer a 100% money back guarantee. There is absolutely no risk!

Now, here's my idea for your consideration...

Your knowledge is indispensable

You spent a lifetime learning about...life.  You learned from your parents, pastors, teachers, friends, mentors, employers and all of those people who were part of your journey.  You learned important lessons that may have cost you a fortune, a few skinned knees or a bruised ego, but those hard-won lessons are priceless.

What you have learned could be worth a small fortune

Businesses retain consultants every day.  People hire life coaches and seek out mentors because they know that others possess knowledge that can assist them.  Self-help books and audio recordings are always on the 'Best Seller' list because we are willing to pay to learn something we don't know.  This is where your lifetime of rich experience comes in.

The demand for information is insatiable

The Internet has become a worldwide conduit between people who want information - and those possessing the knowledge. It is a channel to the collective knowledge of the human race and your specific knowledge could be extremely valuable.

You don't have to solve the riddles of the universe, or have discovered the cure for cancer to offer solutions to people who are willing to pay for what you know. As an example, in the past 30 days alone Google searches included:

• 60,000 people searched "cherry pie recipe"
• 6,000 people searched "how to remove a wart"
• 12,000 people searched "change a flat tire"
• 29,000 people searched "how to build a go kart"
• 160,000 people searched "retirement income"
• 42,000 people searched "best margarita"
• 200,000 people searched "best way to lose weight"
• 3,000,000 people searched "fly fishing"

These searches for random topics dramatically illustrates how even mundane information is sought out by tens of thousands of people - every day. Imagine if you had an old family recipe for a cherry pie and you sold that recipe for just $1.00 and only 1% of those 60,000 searchers bought your recipe.  You could have earned $600 last month...from a $1 recipie.

Clearly, this is an oversimplification.  First of all, you wouldn't sell just one recipe for $1.00, and you might sell less than 1% of the people.  BUT...if that recipe was included in a collection of "Old Family Recipes" and your mouthwatering recipes for other favorites were included in a downloadable ebook that sold for only $9.97 - you would only need to sell 60 copies (not 600) to earn that same $600.

Interesting case study

There is a senior gentleman in England who has become a YouTube phenomenon. He calls himself "geriatric1927" (The Internet Grandad), and all he does is talk about his life, his music and comments on whatever he feels like talking about. He even has his own website, AskGeriatric.com.

In this particular case, he is not selling anything and doesn't even have advertising on his site, but the impact he created is inspiring to anyone who wants to reach other people.  He demonstrates the power of the Internet to share information with others and how to connect with people.

You know something that others want to know

Everybody knows something about something that someone is willing to pay to learn.  As the 'senior' living population on this rock, we have life experiences and knowledge that those younger than us don't have.  Consider your special knowledge you might have about diverse topics such as...

• Old world apple pie recipe
• The RV lifestyle
• Fly fishing secrets
• Ultimate grilling tips
• Parenting from an expert
• How to make wooden toys
• Gardening tips
• Travel on the cheap
• Repair your appliances
• Best way to clean anything
• Discover your true potential
• Live debt free
• Wild game hunting
• Get the idea...?

If you were to take your particular expertise and write about it you could probably fill a book.  But...you don't need to write an entire book to profit from what you know.  Most of the time, a report or 'white paper' is enough to cover a topic and sell it to people who want answers.

I have the knowledge that you will need

You and I didn't grow up with video games, cell phones or computers. Most of our generation adopted technology slowly and many of us are still struggling to learn our way around computers and the Internet. The idea of starting an online business might sound absurd to many of you, but nowadays it is much easier than you can imagine.

Before we go any further, let me tell you a little more about me, and explain why I can help you accomplish such an "absurd" idea of selling your knowledge online. By most people's standards, I'm a little long-in-the-tooth to be a 'geek'.  I'll be looking at retirement before the current crop of freshmen graduate from college.  But I guarantee you that I've forgotten more about Internet marketing than most of them will ever learn.

I have been helping small businesses, mom & pop shops and individuals (like you) create websites and market them effectively online for more than 15 years.  I know the Internet marketing business and I know what you need to do to create a compelling website and promote your site successfully. Most importantly, I know how to do these things for very little money.

If you contact a competent web designer in your city, most will not give you the time of day for less than $1000.  If you were to hire a consultant, be ready to pay $50 to $250 per hour.  I will give you a step-by-step guide showing you everything you need to do to package and deliver your unique knowledge to the world.

The good news - it's easier than you think

You will not need to buy special software or even have prior experience.  If you can use Microsoft Word or send an email, you have the basics needed to create an information product that can be sold online.

You have the knowledge about a particular topic, all that is required is that you produce that information in the form of a Microsoft Word document (or Apple's Pages or Google Docs).  Next, I will show you how to convert your Word document into the PDF format that can be downloaded securely online.

Once you have created your 'product', you'll need a place to sell it, which means you'll need a domain name, and here's where most people lose the dream. They don't know how to get a domain, build a website, accept electronic payments or promote their new website online.

 It's not complicated...if you know how!  I will show you how to get a special domain name that will help propel your marketing efforts because of the strong keyword-rich name.

Both of these domain names were available to register as of 03/20/2011. By the time you see this, they will most likely be taken, but I will show you how to acquire a powerful domain name for your product for FREE!

I will also show you where to get a complete website hosting package (for only $6.95 a month, which includes your free domain name), and I will show you how to use the world's most powerful (and easiest to use) website authoring program to create your website... and yes, the software - and the training is also free. 

• How to .....
• Secrets about .....
• Successful .....
• The Best Way to .....

Targeting

This letter isn't being shown to kids or people under 50, it is targeting us 'seniors'. 

Senior citizens sharing their life experiences and

 retirement income. 

Once you learn the process of turning your idea into an income stream, you are forever liberated from economic challenges and empowered to make money at will.  

And in our Internet Business Building home-study program, we make it easy. We give you a step-by-step guide for starting and growing your own profitable Internet business. You get all the tools -- and instruction -- you need to make it happen... without any of the technical headaches.

Don't let the name scare you

In true 'geek speak', my book is titled, "The SEO and Social Media Marketing Guide".  The English translation is "How to create a website and make it work".

You'll know more than 99.9% of all the Internet start-ups out there...