It amazes me that a business will spend hundreds (even thousands) of dollars per month on a Yellow Pages ad, but neglect their website.  Yet, studies show that people (that would be your customers) are not using the Yellow Pages today – they look for products and services online.

We know that the vast majority of searches are for ‘local’ products and services; plumbers, painters, parts, restaurants, rentals, cleaners, caterers…you get the idea.  So, if the people who buy what you have to offer are searching for you online, why would your website not be priority numero uno?

I believe the answer is fear

Think about it, you spent thousands on a website, but it doesn’t seem to work for you.  The developer added all the coolest features and delivered a beautiful site, but the world is not flocking to your website.  And now, you’re afraid of pouring more money down the same digital sink hole.

In most cases, web developers are graphic designers and programmers; they are not marketing types. Once the pretty pictures and coding is online, their job’s done, but the site must be marketed to show a ROI.

It’s like opening a retail store on a dead end street, which means you’ll get no drive-by traffic.  Worse yet, if you don’t advertise your store or throw up a few signs you will never attract a potential customer.  That is where your website is located on the “Information Super Highway” (special thanks to Al Gore for inventing this).

Your website is parked on a dead end street with no arrows pointing to it and no one talking about it… including you most likely.

The ‘fix’ is in!

…in my new book, that is.  Showing you how to optimize your website so that it is search engine-friendly, and how to market it using social media is the purpose of the “SEO & Social Media Marketing Guide“.  This is a detailed blueprint that you can implement yourself, of have an employee follow my instructions.  You won’t have to hire a programmer or web designer again.

Psychic marketing doesn’t work

You wished and hoped that your website would deliver new prospects, but your extra-sensory mental marketing wasn’t successful.  If your customers are looking for you online… maybe it is time to let them know you have a presence there.  Dump the Yellow Page ad, buy my book and focus your marketing effort where it will do the most good – and provide a quantifiable ROI.

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