1 Video, 2 Million Views
You’ve probably heard it a 1000 times, that creating good unique content is the secret to writing an interesting blog post or creating a video. This is true but sometimes we confuse creative writing with good content, and they are not necessarily the same thing.
A story can be written or told through a video, and it can be well constructed and reported in a creative fashion, but that may not make it interesting. Additionally, the topic we are writing about may be headline news or it could be as obscure as shucking corn.
How many times have you labored over a blog post or video trying to make it the best it can be hoping that it will go viral? What makes this video so compelling that almost two million people have already watched it?
What caused this video to go viral?
Is it the elderly gentleman who is the star of the movie? Is it do to the popularity of his topic? Is it the lavish sound stage where this is filmed? Is it the script? Obviously, it is none of these things.
This video went viral because it offered a cooking tip that resonated with a lot of people. It is probably something you have never heard before; I was not aware of this tip and the video was forwarded to me from a casual friend.
This video is the epitome of unique, interesting & believable content.
I can guarantee you that this fellow had no idea that his video would become a viral sensation across the Internet. If you note from his channel, this is the only video he has produced. Neither his YouTube channel or this video uses any SEO. It does not appear that this gentleman has a website, Facebook, Google+ or Twitter account, for all we know he made this video with the intention of sharing a cooking tip with his kids.
So the message here and the answer to creating a viral video is simply to make it interesting. If two million people are interested in learning a new method of cooking and shucking corn imagine how many people might be interested in what you have to say.