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video marketing - SEO & Social Media Marketing

Viral Video / Corn Shucking?

1 Video, 2 Million Views

You’ve probably heard it a 1000 times, that creating good unique content is the secret to writing an interesting blog post or creating a video.  This is true but sometimes we confuse creative writing with good content, and they are not necessarily the same thing.

A story can be written or told through a video, and it can be well constructed and reported in a creative fashion, but that may not make it interesting. Additionally, the topic we are writing about may be headline news or it could be as obscure as shucking corn.

How many times have you labored over a blog post or video trying to make it the best it can be hoping that it will go viral?  What makes this video so compelling that almost two million people have already watched it?

What caused this video to go viral?

Is it the elderly gentleman who is the star of the movie?  Is it do to the popularity of his topic?  Is it the lavish sound stage where this is filmed?  Is it the script?  Obviously, it is none of these things.

This video went viral because it offered a cooking tip that resonated with a lot of people.  It is probably something you have never heard before; I was not aware of this tip and the video was forwarded to me from a casual friend.

This video is the epitome of unique, interesting & believable content.

I can guarantee you that this fellow had no idea that his video would become a viral sensation across the Internet.  If you note from his channel, this is the only video he has produced. Neither his YouTube channel or this video uses any SEO. It does not appear that this gentleman has a website, Facebook, Google+ or Twitter account, for all we know he made this video with the intention of sharing a cooking tip with his kids.

Take away…

So the message here and the answer to creating a viral video is simply to make it interesting.  If two million people are interested in learning a new method of cooking and shucking corn imagine how many people might be interested in what you have to say.

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SEO and the Power of Words!

Readers of my book or this blog know that I stress the importance of words when creating a optimized article, web page, blog and forum comments, etc.  Google indexes words; the words that define your content literally determine your success in getting ranked for those words.  Words matter!

The Power of Words is best illustrated in this video. See how a headline modification changed the results this man was receiving.

Although this is a dramatic video intended to demonstrate the producer’s web promotional capabilities, the point it makes provides a powerful marketing lesson. It shows the power that words have to literally change your message and how it affects your audience.

When you are creating content, the words you use in your headlines, your page title, filename and body text not only sell your message to the reader, but also instructs the search engines as to the important keywords on your page.

Words also can determine your success in ‘Local Search’. If you don’t mention important words like the city in which your business is located, or the counties you serve, etc. you will not rank well for local search results. Craft the words on your page as if the survival of your business depended on it…because it does.

See SEO is about words…

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How to create a viral video!

A viral video is one that motivates people to share it with others. When enough people tell enough people who tell other people, a video goes viral and continues until it has saturated the available audience.

What causes a video to go viral?

Is there a special formula or hot topic that determines a videos likelihood of becoming a YouTube sensation?

Is it great content? Not necessarily, if that were true, how would you explain 303+ million people who watched “Charlie bit my finger – again !“

Opinions as to what exactly makes a video go viral differ widely.  Some say a video needs be funny. Others say it needs to exemplify great talent, while some believe that reality videos do the best.  So what is that special something that causes a video to get shared?

It is hard to identify one particular item, but basically if you give them something to talk about…they will.  If you engage your audience they will share their experience with friends and like-minded associates.  Consider these two videos below.  Two completely different presentations, but both make you want to share them with someone.

This video (below) is one of those that takes your breath away – literally. You’ll find yourself weaving to avoid obstacles and holding your breath when the rider leaves planet earth.

Both videos appeal to different emotions and different audiences, and both have the potential to be blockbusters. A viral video is akin to appreciating fine art. You may not know art, but you know it when you see it.

How NOT to create a viral video!

Actually, that headline should read, “How NOT to post a video on YouTube“.

Once you have your viral video contender in the can and you’re ready to post it online, don’t make the mistake that Charlie’s creator did.  If you look at the YouTube screen capture below, you don’t see a link to a website.  Yes, there is actually a link pointing to Charlie’s website & his Twitter account, but it is buried under the “Show more” button.

charlie bit my finger again How to create a viral video!

People seldom click the “Show more” link, which means that if a video does go viral, the opportunity to gain traffic, grow subscribers or make sales is severely limited.  If you want to know how to optimize a video properly and leverage your social network to launch your viral video, get the SEO & Social Media Marketing Guide.

 

 

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Social Media & Video marketing are HOT!

There are numerous ways to measure if you are making an impact with your blog.  A jump in raw traffic numbers, an increase in orders for your products, or inquiries about your services, but one less obvious measurement is the number of spam comments your blog receives.

Spammers target hot topics so when you see your spam comments soar, you’ll know you’re talking about  something that is of interest.  Today I experienced new book sales and over 60 new spam messages just since late last night.  I guess that makes me an overnight success, right? Obviously, the topics of SEO, Social Media and video marketing are very HOT!

Social media growth continues to explode

remember buy seo book Social Media & Video marketing are HOT!Facebook, Twitter, and LinkedIn receive billions of visits monthly; in fact Twitter grew by more than 600% in 2009, while Facebook grew by 210% and LinkedIn by 85%.  Hey, if Facebook were a country, it would be the fourth largest in the world!

Blogs indexed by Technorati number more than 133 million and 900,000 blog posts are created within a 24-hour period and YouTube served more than 75 billion video streams to around 375 million unique visitors during 2009.  There just might be something to this social media thing after all.

Online video is HOT

  • The average U.S. Internet user watches 186 videos per month.
  • Facebook’s video views are up 239% in one year.
  • Facebook users watched 245 million videos in May 2010 alone.
  • More video was uploaded to YouTube in 60 days than all TV networks created in 60 years.
  • 5. 19% of small business advertisers already use video — up from 8% last year.

Yes, these are hot topics because businesses that are using these tactics to drive traffic are seeing results.  Like any marketing strategy, there is a right way to do things and a wrong way… if you don’t do it correctly, you will be disappointed in your results. Take the example of including the URL of your website in the description of your video; it gives viewers and search engines a link to your website.  Without it yours is just one of a billion other videos.

Are you ready to capitalize on these trends?  Don’t do it alone!  Get some help, check out the “SEO & Social Media Marketing Guide“.

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