If you don’t have links pointing to your website, Google will not take your site seriously. PERIOD!  In other words, if no other website on the Internet sees value in linking to your site, Google will virtually ignore you.

When Larry Page and Sergey Brin founded Google in 1998, the core metric used to establish the value of a website were the number of links pointing to it.  Their theory was simply that links were essentially votes for a site’s significance.  If you had 100 websites dealing with blue widgets, the site with the most links had to be the best site about blue widgets.

Remember, this is an automated process; a software robot (or spider) crawls a web page and follows every link emanating from that page. There is no human interaction, no site judging panel that decides which blue widget site is the best. The Google algorithm ranks a site’s value using hundreds of parameters that include everything from compliant HTML, the age of the domain, proper SEO, external links and dozens of other weighted factors.

Links pointing to your website are still extremely important.  In fact, it is rumored that although Google provides a method for site submission, they prefer to discover your website by following a link from another site.  Links are very cheap insurance that contribute to your ranking in search results.

How to get quality backlinks

To obtain links by hand is a grueling, time consuming process. To get links via an automated submission tool is no longer effective and in some instances can actually hamper your efforts. Face it, you need backlinks and you need a reliable process to achieve good results. If you are looking for a cost-effective way of building quality backlinks, watch this video.

If you have read my book or attended one of my seminars you already know how important links are for improving search results and generating traffic. Find out what hundreds one-way links can do for your website?

Read more...