Invent

PageRank - SEO & Social Media Marketing

Kindle & Leapfish – the times they are a changing!

Kindle News & Press Release

kindle seo book Kindle & Leapfish the times they are a changing!In my previous post I broke the news that my book was now available in the Kindle bookstore. Whoa, I really should have done this sooner, sales have been surprisingly brisk and some great reviews are starting to come in. A special thank you to all who purchased my book.

Amazon sells almost 200 Kindle books for every 100 print books, which should be an important message for every author.  Amazon is the world’s largest book seller and the Kindle is the #1 selling product on Amazon, it is easy to conclude that your book belongs on Kindle.

So what took me so long to get my Kindle act together?  Quite honestly, it was the time required to reformat the book. Kindle has special formatting requirements and I just put it off due to time constraints. In hindsight, that was a mistake so learn from me.

The Press Release announcing this Kindle news came out today. See, “SEO & Social Media Book Released as Kindle Edition, Price Slashed” on this website or on PR Web.

Leapfish Folds Their Tent

Leapfish ‘was’ an interesting company and a unique resource for web marketers. In fact, I recommended them in my book, the “SEO & Social Media Marketing Guide” as a strong link resource.  What they offered was the ability to choose a unique name (i.e. www,leapfish.com/YourCompany) and have your Twitter and Facebook feeds stream on your page. Plus, you could add your videos from YouTube, photos and your products or services with complete keyword-rich descriptive text. Unfortunately, Leapfish closed their doors last week and their website is no more.

Leapfish had a healthy Google Page Rank so it could have been a great resource for backlinks to your website. Their advertising model left a lot to be desired in that they sold keywords for a one-time fee, which was renewable every year for $50. An advertiser might pay anywhere from $100 to many thousands of dollars for particular keywords. The promise was that if a keyword search was performed on their site and you owned those keywords, your ad would appear at the top of the search results page. It was kind of a Google ad play except there was no bidding for position.  You bought it once and owned the 1-2 or 3rd. position on the page.

Learn from the Leapfish demise

This is a perfect example of why your offsite SEO needs to be an ongoing effort.  Search Engine Optimization is not a one-time set it & forget it exercise, it should be something that you do on a consistent basis.  The online world changes every day and oftentimes these changes can affect your marketing strategy.  Companies (even big companies) come and go and their popularity is as fleeting as the seasons.  Can you say MySpace?

It is challenging enough just to keep pace with the ever-changing Google algorithm, but making Google happy is only part of the equation. The things we do offsite play a significant part in determining our rank in search results and ultimately the traffic to our website.  Why believe it or not, you could write a book about this stuff icon smile Kindle & Leapfish the times they are a changing!

Read more...

Influencing Google search results

search results Influencing Google search resultsReaders of my book know that there are many on-site and off-site factors that influence a web page’s rank in Google’s search results.  A few include:

  • a keyword term in the title tag
  • a keyword term in the body text
  • keyword terms in bold
  • keyword terms in header tags
  • keyword terms in anchor text in links to other pages
  • keyword terms in image filenames
  • keyword terms in page filenames
  • the PageRank of a page
  • the PageRank of the domain
  • the loading speed of the web site
  • the age of the domain
  • the years a domain is registered going forward

…and about 200 other measurable elements.

As the owner of a website, you must realize that the need for search optimization has never been more critical.  Without it your website is just a nondescript collection of electrons.

Volumes have been published on virtually every factor that contributes to a web page’s rank in search results.  As website owners, we don’t have to get it all right…we just need to get enough of it right so that we rank well for the important keyword phrases that define our business.

Showing you how to obtain these results was the reason I wrote “SEO & Social Media Marketing Guide“.  If you would like to have your website work as hard as you do, get my book and start driving traffic to your site and improve your search results.  Learn more about my SEO and Social Media marketing book.

Read more...

Visit also our social profiles:

Scroll to top