SEO seldom produces instant results
Generally speaking, many aspects of search engine optimization can sometimes take weeks or months to start seeing results. That’s the bad news; the good news is that those things we put in place today can still be driving traffic for years down the road.
As a result of Google’s new initiative involving ‘real-time search‘, it is now possible to see well-optimized assets being listed in SERPS almost immediately. To prove my point, I have a very ordinary example of how I accomplished this extraordinary feat in the past 24 hours.
SEO Refresher Course
If you follow this blog or bought my SEO book, you know that I am forever preaching that SEO is about words…and how to use them most effectively. Google indexes words and places importance on those words when they are used in a headline, as filenames and peppered tactically through the body content of a page. You have also heard me explain how valuable video can be if produced and optimized correctly.
Real world example
Yesterday evening, my bride and I were driving home after participating in the ‘Special Olympics’ parade in Whitefish, Montana. We live out in the boonies about 12 miles from town and one of the local attractions we pass along the way home is a ranch that raises buffalo and elk. As we drove by yesterday, one of the buffalo was playing ‘king of the hill’…it was an awesome sight.
As a result of attending the parade, I had my handy dandy flip-cam with me and we stopped to take a short video of this buffalo standing on top of this huge mound of snow. The buffalo cooperated and even did a trick for our benefit (I’m sure).
When I got home, I did a quick edit of our buffalo movie, added some SEO magic and uploaded it to YouTube. The next morning I did a Google search for the title of my latest Hollywood-worthy video and believe it or not, this video could be found on page one of Google with search results showing 5,400,000 other results.
How to SEO a video for YouTube
If you take advantage of Google’s “real time search“, and optimized a video using keyword specific content (title, description, tags, etc.) you can often rank well in search results almost immediately. This concept and how to make it happen confuses a lot of people, especially small businesses that take charge of their own SEO.
Although I cover the topic of video SEO and video marketing at length in my book, I decided to break this process down again and provide more detailed illustrations. Follow this link to learn how to get your video on page 1 of Google.