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Page 1 of Google in a few hours…

SEO seldom produces instant results

Generally speaking, many aspects of search engine optimization can sometimes take weeks or months to start seeing results.  That’s the bad news; the good news is that those things we put in place today can still be driving traffic for years down the road.

As a result of Google’s new initiative involving ‘real-time search‘, it is now possible to see well-optimized assets being listed in SERPS almost immediately.  To prove my point, I have a very ordinary example of how I accomplished this extraordinary feat in the past 24 hours.

SEO Refresher Course

If you follow this blog or bought my SEO book, you know that I am forever preaching that SEO is about words…and how to use them most effectively.  Google indexes words and places importance on those words when they are used in a headline, as filenames and peppered tactically through the body content of a page. You have also heard me explain how valuable video can be if produced and optimized correctly.

Real world example

Yesterday evening, my bride and I were driving home after participating in the ‘Special Olympics’ parade in Whitefish, Montana.  We live out in the boonies about 12 miles from town and one of the local attractions we pass along the way home is a ranch that raises buffalo and elk.  As we drove by yesterday, one of the buffalo was playing ‘king of the hill’…it was an awesome sight.

As a result of attending the parade, I had my handy dandy flip-cam with me and we stopped to take a short video of this buffalo standing on top of this huge mound of snow.  The buffalo cooperated and even did a trick for our benefit (I’m sure).

When I got home, I did a quick edit of our buffalo movie, added some SEO magic and uploaded it to YouTube. The next morning I did a Google search for the title of my latest Hollywood-worthy video and believe it or not, this video could be found on page one of Google with search results showing 5,400,000 other results.

How to SEO a video for YouTube

seo video serps Page 1 of Google in a few hours...If you take advantage of Google’s “real time search“, and optimized a video using keyword specific content (title, description, tags, etc.) you can often rank well in search results almost immediately. This concept and how to make it happen confuses a lot of people, especially small businesses that take charge of their own SEO.

Although I cover the topic of video SEO and video marketing at length in my book, I decided to break this process down again and provide more detailed illustrations.  Follow this link to learn how to get your video on page 1 of Google.

 

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No SEO – No Score

As you already know, the Green Bay Packers defeated the Pittsburgh Steelers on Sunday in Super Bowl XLV.  As the saying goes, “On any given Sunday”…which loosely means that any team can beat any other team on any given day.

any given sunday game plan seo No SEO No Score

Sports franchises don’t build organizations to adhere to the “any given Sunday” cliché; every team wants to win every game and tries to create a game-winning strategy for every encounter. They plan and anticipate every play for every upcoming game.

Businesses operate the same way. No company that I know of has a strategy to sell every 3rd or 5th customer they come into contact with, they want to sell every prospect they meet. The mistake we make online is trying to sell every product in our inventory to every visitor. We don’t plan our strategy effectively for every customer encounter.

When marketing online and trying to appeal to prospective customers we face a problem of words.  That is, formulating the keywords on a page to capture search queries containing those particular words. Catch-all word clustering is almost never effective.  If you sell snow shovels, snow blowers and ice melt chemicals, and you include all those words on the pages of your website, their strength is diluted by the repetition and the lack of keyword focus.

Your game plan

Targeting each page with only the strongest keywords will almost always yield higher search results and more page visits. On your page that features snow shovels, focus only on snow shovels.  Certainly you can have links and descriptive text referencing related products like snow blowers and ice melt, but the emphasis needs to be about snow shovels.

Why?  When a person performs a Google search on “snow shovels” they want information about snow shovels. They may or may not have any interest in any other related product – they just want a snow shovel.  If they land on your page and it is focused exclusively on snow shovels the odds of making a sale are greatly increased. As they are led through the sales process and notice that other related products are also available they may choose to add ice melt to their shopping cart, but they came to your site to buy a snow shovel.

Plan for the sales event

Remember that people will enter your site through any page in your website, not just your home page.  This is why it is critical that you SEO every page for the products/services featured on that particular page.  If I am searching for snow shovels and I land on your page featuring ice melt…I’m gone…I just clicked the Back button…I was looking for snow shovels and you showed me ice melt.

On any given day, you can sell any given customer if they land on the page in your website that matches their search terms.

Discover how to do this effectively and learn dozens of other traffic generating tactics in my book, the SEO & Social Media Marketing Guide.

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Influencing Google search results

search results Influencing Google search resultsReaders of my book know that there are many on-site and off-site factors that influence a web page’s rank in Google’s search results.  A few include:

  • a keyword term in the title tag
  • a keyword term in the body text
  • keyword terms in bold
  • keyword terms in header tags
  • keyword terms in anchor text in links to other pages
  • keyword terms in image filenames
  • keyword terms in page filenames
  • the PageRank of a page
  • the PageRank of the domain
  • the loading speed of the web site
  • the age of the domain
  • the years a domain is registered going forward

…and about 200 other measurable elements.

As the owner of a website, you must realize that the need for search optimization has never been more critical.  Without it your website is just a nondescript collection of electrons.

Volumes have been published on virtually every factor that contributes to a web page’s rank in search results.  As website owners, we don’t have to get it all right…we just need to get enough of it right so that we rank well for the important keyword phrases that define our business.

Showing you how to obtain these results was the reason I wrote “SEO & Social Media Marketing Guide“.  If you would like to have your website work as hard as you do, get my book and start driving traffic to your site and improve your search results.  Learn more about my SEO and Social Media marketing book.

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No technical expertise? No worry!

I received a comment from Karen G. who stated that she has “no technical expertise, I have trouble with anything that isn’t designed for a 3rd-grader… do I need a better level of technical understanding” (to use this book)?

The only “technical expertise” required to implement the tactics in my book are that:

  1. You can read
  2. You can type and
  3. You can follow directions

Now, to be perfectly honest, a topic such as creating a video to upload to sites like YouTube, may require that you spend time learning software with which you may not be familiar.  But, the video editing software that comes free with Windows (MovieMaker), is intuitive and quite easy to use.  You might stumble through your first video searching for optional enhancements (adding titles, music, etc.), but after that it gets easy.

microscope No technical expertise? No worry!Seriously, if we drill down into ANY topic we can reach a level where scientific (or technical) knowledge dictates further understanding.  We use our computers daily, but that doesn’t mean we know what is involved to swap-out a mother board or how a hard disk works.

The same is true when you follow the steps outlined in the book.  You won’t need to understand how article syndication works to utilize it to obtain back-links to your website.  Likewise, you don’t need to comprehend Google’s complicate search algorithm to know why a keyword-rich page title is important… only that having one works better than not!

tom newsletter No technical expertise? No worry!The point of all this is that the topics and tactics I outline in the “SEO & Social Media Marketing Guide” work!  You need not know why or how to use this information to help you improve your position in search results and attract more traffic to your website.  If you choose to dig deeper into any subject, all you need to do is search by topic on Amazon.com.

Making you feel comfortable with all this is why I offer a 60 Day 100% Money Back Guarantee.  Try my book, if you don’t think it is everything I claim it to be, or is not worth the purchase price… just send me an email and I will refund you money.

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