Sales pros often use metaphors such as these to describe the selling process. The “bait” is typically advertising or promotional offers that get people’s attention. The “pond” might represent a demographic or an advertising channel.
The point being that if we catch the attention of people who may be interested in our offer, we stand a better chance of landing those “big fish”.
Okay, enough of the fishing metaphors, but the idea holds true with our websites and online, marketing efforts. The big difference is that to reach people who are searching for our products or services, we must first attract the search engines and literally sell them on our offer.
Unless Google (and Bing, Yahoo, etc.) see the value in our website for our particular keyword phrases, no prospective customers will ever discover our remarkable offer.
This is what a well implemented search engine optimization strategy will do for you. It get’s Google’s attention, and searches for your keywords means that your website will be listed above other sites. Page one of Google search results means traffic to your website. There is little difference between being listed on page two - or page two-hundred-thousand.
Fish where the fish are!
Oops, I lied about the fishing metaphor, but you’ll forgive me when you realize how important the message really is. We’re in business and our first priority is to sell somebody something. Today, consumers search online before they shop. If we don’t capture their attention online, they will never walk into our store – or call us on the telephone.
Doing business in 2011 requires that we have a website that attracts search engine spiders and provides unique, quality information to site visitors. SEO is imperative! It is no longer optional; it is more important than having a business phone.
If you get this… get my book. You’ll thank me for it some day! Seriously, can you possibly imagine what having your website on page one of Google would mean to your business?