+1 button | SEO & Social Media MarketingSEO & Social Media Marketing

+1 button - SEO & Social Media Marketing

+1 for the Weiner story?

June 8, 2011
Facebook, Google, Social Media, Twitter
No Comments
+1 button, Facebook, Google, Like, Twitter, Weiner

In my previous article I talked about Google’s new +1 button and this is a short follow up. Using the Drudge Report’s headlines, I clicked through to most of the stories on today’s page. My purpose was to see if any of the websites were using the +1 button yet.

The funny thing was that of all the stories, I could only find one that was utilizing Google’s new voting button. In Google’s defense, this social rating system is less than a week old, but we’re used to seeing webmasters jump when Google sets a guideline. The only story I found using the +1 button was “Weiner on wife support” (New York Post)

What I found most interesting was that as popular as this news story has become, 321 people Liked it on Facebook, 40 Tweeted about it but only 2 people clicked the Google +1 button. I would not draw conclusions at this stage, but I found it odd that most online agencies hadn’t yet launched the +1 button and the only instance of it being used was surprisingly low.

Anyway, no conclusions or conjectures…I just thought this was interesting and wanted to share it with you. I would love to hear your thoughts on this and ask if you are planning to add the +1 button to your website or blog? Leave a comment below and BTW, be sure to Like, Tweet or +1 it…(we need a new term for “plus one” – any ideas?)

+1 Button? Buzz? Like?

June 4, 2011
Facebook, Internet Marketing, SEM, Social Media
2 Comments
+1 button, Facebook, Google, Google Buzz, Like Button

Are you confused yet?

Facebook Like

Google

Unless you are a hard-core geek who follows the daily updates of all things web, you may not be aware that Google launched a new service this week creatively entitled +1 button (plus one). Basically, this is Google’s answer to the Facebook ‘Like’ button.

+1? Why should you care?

According to Google, the +1 button will influence search rankings and will be one of the signals they use to determine a page’s relevance along with social signals from other services. I have written before that the ‘Like’ is becoming the new ‘Link’ in that social proof or approval is now a factor in establishing authority online (see 7 reasons why you need a Facebook Page).

As people see recommendations from friends, Google says publishers could see “more, and better qualified traffic coming from Google”. They see the +1 button as “shorthand for ‘this is pretty cool’ or ‘you should check this out’. Google says you should click the +1 button when you “like, agree with, or want to recommend” something to others.

Don’t confuse the +1 Button with the Google Buzz button, but there are many similarities. If I were a betting man I’d wager that Buzz and +1 will eventually merge in their functionality, but there is little reason to have both services competing for user involvement.

As marketing types we already have to promote our content with Likes, Tweets, and other social media updates and now +1 actions. Many website owners have already replaced the Buzz button with the +1 button. If you want to learn more about this and want the code for the button to add to your site, you can get it here.

Will +1 catch on better than ‘Buzz’?

So what’s your opinion? Is +1 just a me too catch-up, or do you think it will compete favorably with the Facebook Like? Are you planning to add this to your website or blog? I’d love to see what you have to say, leave a comment below…

Try this… Over in the R-hand column under the ‘Get Social’ heading I’ve added the +1 button. Do me a favor and click it, let’s see if this gets Google’s attention over time. I’ll keep you posted, thanks.

+1 button - SEO & Social Media Marketing

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