Readers of my book or this blog know that I stress the importance of words when creating a optimized article, web page, blog and forum comments, etc. Google indexes words; the words that define your content literally determine your success in getting ranked for those words. Words matter!
The Power of Words is best illustrated in this video. See how a headline modification changed the results this man was receiving.
Although this is a dramatic video intended to demonstrate the producer’s web promotional capabilities, the point it makes provides a powerful marketing lesson. It shows the power that words have to literally change your message and how it affects your audience.
When you are creating content, the words you use in your headlines, your page title, filename and body text not only sell your message to the reader, but also instructs the search engines as to the important keywords on your page.
Words also can determine your success in ‘Local Search’. If you don’t mention important words like the city in which your business is located, or the counties you serve, etc. you will not rank well for local search results. Craft the words on your page as if the survival of your business depended on it…because it does.