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Linking - SEO & Social Media Marketing

Kindle & Leapfish – the times they are a changing!

Kindle News & Press Release

kindle seo book Kindle & Leapfish the times they are a changing!In my previous post I broke the news that my book was now available in the Kindle bookstore. Whoa, I really should have done this sooner, sales have been surprisingly brisk and some great reviews are starting to come in. A special thank you to all who purchased my book.

Amazon sells almost 200 Kindle books for every 100 print books, which should be an important message for every author.  Amazon is the world’s largest book seller and the Kindle is the #1 selling product on Amazon, it is easy to conclude that your book belongs on Kindle.

So what took me so long to get my Kindle act together?  Quite honestly, it was the time required to reformat the book. Kindle has special formatting requirements and I just put it off due to time constraints. In hindsight, that was a mistake so learn from me.

The Press Release announcing this Kindle news came out today. See, “SEO & Social Media Book Released as Kindle Edition, Price Slashed” on this website or on PR Web.

Leapfish Folds Their Tent

Leapfish ‘was’ an interesting company and a unique resource for web marketers. In fact, I recommended them in my book, the “SEO & Social Media Marketing Guide” as a strong link resource.  What they offered was the ability to choose a unique name (i.e. www,leapfish.com/YourCompany) and have your Twitter and Facebook feeds stream on your page. Plus, you could add your videos from YouTube, photos and your products or services with complete keyword-rich descriptive text. Unfortunately, Leapfish closed their doors last week and their website is no more.

Leapfish had a healthy Google Page Rank so it could have been a great resource for backlinks to your website. Their advertising model left a lot to be desired in that they sold keywords for a one-time fee, which was renewable every year for $50. An advertiser might pay anywhere from $100 to many thousands of dollars for particular keywords. The promise was that if a keyword search was performed on their site and you owned those keywords, your ad would appear at the top of the search results page. It was kind of a Google ad play except there was no bidding for position.  You bought it once and owned the 1-2 or 3rd. position on the page.

Learn from the Leapfish demise

This is a perfect example of why your offsite SEO needs to be an ongoing effort.  Search Engine Optimization is not a one-time set it & forget it exercise, it should be something that you do on a consistent basis.  The online world changes every day and oftentimes these changes can affect your marketing strategy.  Companies (even big companies) come and go and their popularity is as fleeting as the seasons.  Can you say MySpace?

It is challenging enough just to keep pace with the ever-changing Google algorithm, but making Google happy is only part of the equation. The things we do offsite play a significant part in determining our rank in search results and ultimately the traffic to our website.  Why believe it or not, you could write a book about this stuff icon smile Kindle & Leapfish the times they are a changing!

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The Case for Building Backlinks

If you don’t have links pointing to your website, Google will not take your site seriously. PERIOD!  In other words, if no other website on the Internet sees value in linking to your site, Google will virtually ignore you.

When Larry Page and Sergey Brin founded Google in 1998, the core metric used to establish the value of a website were the number of links pointing to it.  Their theory was simply that links were essentially votes for a site’s significance.  If you had 100 websites dealing with blue widgets, the site with the most links had to be the best site about blue widgets.

Remember, this is an automated process; a software robot (or spider) crawls a web page and follows every link emanating from that page. There is no human interaction, no site judging panel that decides which blue widget site is the best. The Google algorithm ranks a site’s value using hundreds of parameters that include everything from compliant HTML, the age of the domain, proper SEO, external links and dozens of other weighted factors.

Links pointing to your website are still extremely important.  In fact, it is rumored that although Google provides a method for site submission, they prefer to discover your website by following a link from another site.  Links are very cheap insurance that contribute to your ranking in search results.

How to get quality backlinks

To obtain links by hand is a grueling, time consuming process. To get links via an automated submission tool is no longer effective and in some instances can actually hamper your efforts. Face it, you need backlinks and you need a reliable process to achieve good results. If you are looking for a cost-effective way of building quality backlinks, watch this video.

If you have read my book or attended one of my seminars you already know how important links are for improving search results and generating traffic. Find out what hundreds one-way links can do for your website?

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Social Bookmarking Tool for Offsite SEO

If you recall, in my book I talked about using OnlyWire as an automated social bookmarking tool. Such tools will send your message to the web’s most popular social networks. There are numerous services like this available, and here’s another one that I think you will really like.

It’s called IMAutomator and it offers some features that are quite powerful. As an example once you paste the URL in the appropriate box, the tool will go to that page and extract all the pertinent information; Title, Description and Keywords.

Another great feature is the ability to choose how frequently you want the page bookmarked. You can choose 1 day, 15 days or spread over 45 days to simulate a more natural bookmarking sequence.  Here’s a video that shows you how to use IMAutomator.

Oh, did I mention these are both free services? Unlike OnlyWire, you don’t need to have active accounts with IMAutomator, they use their own accounts to bookmark your pages.  My recommendation is that you use both services as frequently as possible and double your chances of gaining new visitors and ‘one-way’ link juice.

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