Could Google+ cause the MySpacing of Facebook?
In its present configuration, Google+ is much different from Facebook, but that hasn’t kept people from speculating as to which platform is better and who will win the yet to be launched social media application war.
Spending a few hours over a crap table in Las Vegas years ago taught me that I was incapable of foretelling the future and I have resisted prophesying upcoming events and outcomes ever since. However, if we were to consider possibilities…
When the smoke clears and a ceasefire has been ratified, the Google+ vs. Facebook war could end up being little more than the Chevy vs. Ford or PC vs. Mac debates. On the other hand, if Google has learned anything from their past missteps Google+ could cause Facebook to follow its predecessor MySpace into the realm of forgotten space.
The Facebook Argument
The main argument we hear from Facebook defenders is that from Buzz to Wave, Orkut to Voice, Google has failed in their previous attempts to launch a social media product. They claim that Facebook will find it easy to counter any Google threat, but I believe this is where their line of reasoning is vulnerable so here’s my two cents.
- Google owns the global search market. What do you use for search?
- Google owns online video, a critical gear in the social machine.
- Google owns almost 25% of the browser market.
- Google owns sophisticated cloud-based business applications that will enhance their G+ business offering TBA.
- Google provides some of the best tools and resources for webmasters and web surfers alike.
- Google’s embedded base of Gmail users and toolbar integration will jumpstart user acceptance.
- Google’s greatest advantage is what they have learned from Facebook’s and their own mistakes; knowing what not to do can often provide a tactical advantage far more valuable than knowing what to do.
- Google has a world-class team of computer programmers and behavioral scientists designing a platform using a clean slate (no legacy code) and guided by some of the top marketing brains in the universe.
From a business perspective where the goal is to drive traffic to a website, Google+ in conjunction with the +1 button will obviously be incorporated into the ranking algorithm so adoption and participation is a must. You have to ‘Like’ (pun intended) Google’s odds of being able to out-Facebook Facebook.
It has only been around for a month so like everyone else I am new to Google+ but so far I like what I am seeing. I find it far more intuitive to use than Facebook was in the beginning. It seems to have a more professional feel to it than Facebook and as a Gmail user, I like the toolbar inclusion.