Business is War
The “Art of War” for Business
Business has often been compared to Chinese Philosopher Sun Tzu’s manuscript, “Art of War”. To be successful in business and in the business of war requires tactical planning, calculated maneuvering, adequate resources, and being prepared with knowledge of the terrain and reliable intelligence about your competitors.
To capture new customers, businesses in 2011 and beyond wage war with electrons, the battles are now fought online. Campaigns are won by those that are most prepared, and have targeted their objectives using the most technologically advanced resources obtainable.
In ancient times, 2010 B.G. (before Google), the contest for new business was fought on many divided fronts. To assure success, companies had to allocate funds to print media, radio, television, Yellow Pages and other forms of shotgun-style marketing. Those outmoded tactics can still have an influence on brand building or fortifying a message, but the real battle for immediate sales is now waged online.
This online combat can be extremely effective but unyielding; beginning when a prospective customer fires the first round in the form of a search query. Companies that are prepared respond with a forceful listing that articulates a clear solution to the search inquiry. Companies that are less equipped will find their attempts futile and their solution obscured in the burial ground of the Internet.
Small Business Campaign Strategy
The SEO & Social Media Marketing Guide offers a battle plan for small businesses. The book explains how to locate the keywords and key phrases that define your business and offer verified results. It also explains how to craft a strategy that will ‘shock and awe’ your prospective buyers.
You will learn how to construct an LZ (landing zone – or rather a landing page), a page that reinforces your SEO efforts by presenting laser-focused solutions about your products or services, supported by an effective social media marketing strategy.
The SEO & Social Media Marketing Guide’s search engine marketing battle plan utilizes a brilliant line of attack called “geo-targeting”, better known as “Local Search”. This tactic enables your businesses to be matched with local searchers at the moment they are ready-to-buy. The book shows you how to employ strategic factors to create and strengthen your web presence, and each is taken into account and refined to deliver optimum results. Additionally, you will learn how to monitor your campaign to help you achieve first page search results.
Rules of engagement have changed
The long-established fields of battle for companies are being abandoned because customers no longer get their information from print, television or radio, and they no longer use the Yellow Pages. The Internet is where business wages war in 2011 and your advertising and marketing must adapt. Businesses that are poorly equipped or ill prepared will meet with total destruction.
War is hell
Business is brutal – especially during an economic depression that has consumers retreating and keeping their wallets concealed. The SEO & Social Media Marketing Guide offers companies a battle-proven plan that comes with an ironclad 60-day money-back guarantee.
The mission is to guarantee that you are victorious in your online marketing campaign for new customers by giving you sixty days to review and employ the ideas presented in the book. If you don’t agree that this plan is worth its weight in highly explosive marketing tactics, you can get 100% of your money back. No questions asked, and no risk to you.
The Internet has changed how business does business
The SEO & Social Media Marketing Guide will help you develop a compelling web marketing strategy that up until now has been dominated by well-funded major players. If your business can benefit from a new battle plan presented by a seasoned professional who knows how to win the hearts and minds of your customers (and the search engines), get the book today! Think of it as if you’re calling in reinforcements and the Internet marketing cavalry is already racing to the rescue.